Sunday, May 11, 2008

Case Studies for GD in MFM, NIFT

I am describing some of the case studies that may be asked in a group discussion in MFM, for NIFT

1. XYZ is an Indian exporter. His exports are going down. He knows that the reason may be appreciation of Rupee, competition from Bangladesh or China or some other factor. How can he cope up with the situation.

2. XYZ is an Indian exporter. He wants to launch his own apparel brand in the mid-higher segment of the market. He has two options, one to go with multibrand outlets like Shopper's Stop and other is to go for his own exclusive outlet. Which one do you suggest.

3. XYZ is a fashion designer. He wants to enter into the apparel retail market. Should he start manufacturing private labels for MBOs like Shopper's Stop or should he launch his or her own brand in the market ? What do you suggest.

4. Today we see that all the advertisement for fashion / designer wear has the same theme: beautiful/handsome models dressed up in same scenic routine. Can you think of some innovative ways of promoting the brand.

5.In this era, where organised retail is coming up in a big way in India, is there any future for the small store.

6. In a country like India, where price and discounts play such a major role in building a brand, how can a luxury brand like Louis Vitton build its marketing strategy.

7. In this era of cut-throat competition in apparel brands, it is very difficult to differentiate one brand from the other on the basis of merchandise alone. Can you suggest some strategies so that customer will be able to have a unique positioning for a particular brand.

8. Should Indian designers stick with the theme of Indianness or they should venture out with other themes, which will be more fruitful and effective ?

9. How an ordinary apparel retailer can counter a strategy adopted by discounters.

10. In India can we say that there exists a 'fashion sense', which is very much evident in western countries. Can you suggest some indicators for that 'fashion-sense'

11. Who is more important in an apparel retail organisation- designer or marketer ?

12 What is better for an apparel retail brand in terms of opening a store: to open a small store in a high rental area (obviously with higher footfalls and sales) or to open a big store in a less important location.


yash gupta said...

thank u for the valuable piece of information
i have some more query
i have been appearing for the mfm course 2009
i am from engg,. back ground so i affect during the interview, case study.
what kind of question they ask during the case study and interview

please reply as soon as possible

saba said...

ihav gota call 4 frm nift &i need your help s i dun hav ne idea tht vad kind of case studies thy r goin 2 giv 4 cours coz on net only mfm related topics r givn & i m vry confuse coz of ths...i vil b highly thnkful 2u if u can help me in ne way

ЯдđhïKą said...

thank u...this seems very relevant...can u plz post some more info about the PI too?!

ЯдđhïKą said...

my id is

shubhda said...

i have cleared the written exam, & got call for the GD-PI round. I am from an engg background and don't have any idea about the further selection process. Can you please tell me the rest of the procedure & please suggest me about its preparation. My email-id is-

duality said...

hi, i have cleared the written exam for M.Ftech. I am a final year student pursuing Engg in IT. Can you please tell me how to prepare for the GD/PI.
Also my final yr college exam is scheduled on the same day. Is there any chance that I can get that changed subject to the situation. thanx!!

wasu said...

i ve gotta call for gd from nift management and i need ur help regarding some frequently asked topics in nift management gd....i ll be highliy thnkful to o if u can help me in neway

nayana said...

i got call frm nift for mfm... i dont have any idea abt gd&pi....could you hrlp me?? plz

life........... said...

helo sir ..its so kind of u writin dis blog.....sir can u mail me few more topics if u wil not b troubeled by dis....m too mch tensed bout mah gd pi....m wid accounts hons backgrnd donno nethin bout dis me sir

Nita said...

Hello sir
i cleared nift written exam, i have some query for gd/pi and case study...!!
please give me reply as soon as possible.

nesh said...

Hello sir
i cleared nift written exam, i have some query for gd/pi and case study...!!
please give me reply as soon as possible.

nesh said...

Hello sir
i cleared nift written exam, i have some query for gd/pi and case study...!!
please give me reply as soon as possible.

nesh said...

Hello sir
i cleared nift written exam, i have some query for gd/pi and case study...!!
please give me reply as soon as possible.

garima said...

gud evening sir,
i am garima agarwal, student of enginerring final year.
i have been short listed for GD/PI for MFM program.
i need to know the basic preparation tips and all the matter that has to be prapared.
please help me out. my mail is

Aayushi said... got a call from nift mfm, it will be really helpful if you could suggest me the area i should be focussing on to do well in gd pi,

Aayushi said...

i have got a call from nift mfm, can you plz suggest the areas i should be working on to do well in gdpi. im from bms and have no clue about education in fashion

Anonymous said...

hello sir...
its an grt help bt wud u plz temme wat kinda topics do dey giv in gd n wat r da aspects dey look for students in mfm...i hd done ma bba...kindly mail me on it doesnt bother u much..

mukku said...

hello i also cleared the written examination nift eligible from gdpi sir plz guide me whihc type question comes in gd n pi.plz sir help in delho which type cohing for ds field plz sir procide me some names i m thnk full for u.
my contact number is-09235758433,09455995936
n my email

Anonymous said...


Anonymous said...

my mail id iz
do reply ..

Sudakshina Sridharan said...

Thank you sir for the case studies example.
Like most of them have commented, I am from an engineering bg.
I wwould too like some help with regards to the GD and PI.
Please contact :
Thank you