Retail Trends: Taking Advantage of Auspicious Days

1. Future Group made Rs. 150 Cr. in Additional sales on Akshay Tritiya.

2. FG is focussing on Panchang - Hindu Almanac- to target their promotions.

3. About 30% of the total sales of modern retailers come from promotions around festivals.

4. FG is targeting 1/3rd of 150 auspicious days in the Hindu Calendar.

5. FG consulting with Mumbai based Salgaonkar Family, publishers of Kalnirnay, Indias largest selling Almanac ,with 10 m copies a year.

6. 60-70% of shopping of customers happen during festivals.

7. At least 40-50% takes place during the peak festival season, between September and November

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Retail Alliance between Future Group and Carrefour

Facts

Carrefour SA: Europe biggest retailer.

Origin: France

Plans to open 150-300 Carrefour branded hypermarkets in India .

Carrefour India Head: Jean Noel Bironneau

Future Groups currently runs 125 Big Bazaar Hypermarkets.

Carrefour stores will occupy between 50000-80000 sq. ft.

The first independent cash-and-carry store of Carrefour: Delhi's eastern suburb of Seelampur.

Cash-and-Carry Stores: The stores that sell products only to retailers and other business establishments.