Sunday, May 2, 2010

Case Study: Concept of "360-degree" lifestyle store

Please read the full article here

Questions (Any of these situations can be asked in a GD):

1. You are the brand manager of an apparel retailing company having 12 stores all over the country. Your Boss gets excited about the concept. Would you recommend ? Would you not, why ?

2. You are business manager of a cafe chain in India. Your boss gets excited about the concept. Would you  recommend ? Would you not ? why ?

3. You are a store manager of an apparel company. The company management is asking your recommendation towards giving a space for opening of a cafe. Would you recommend ? Would you not ? Why ?

4. You are a customer coming for shopping in an apparel retail store. You spot a cafe inside the store. Would you welcome such a change, be indifferent or dont like it at all .Why ?

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