Please read the full case here. Please try to answer the following questions:
1. What type of ethical issues are involved
2. Why a film stars want to create their own fashion label.
3. Why people will buy those brands.
4. You are the manager of an apparel retail organisation having luxury apparel retail store. Would you like to keep such range in your store. Why ? Why Not ?
5. You are an upcoming fashion designer from NIFT. Would you welcome such a trend ? Why ? Why Not
6. Think from the Perspective of Marketing Mix ( Product, Price, Place, Promotion). Does it make a sound business sense? Why ?
You can also read the related Article: When celebrities co-create brands
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