Over the time, the watches have changed their USP from timekeeping instruments to a fashion accessory.
The brand name have become a fashion statement.
60% of the watches sold in India are in between 500-3999 Rs. 33% of the watches are in the price range of 4000-17000 Rs. 7% of the watches are >17000 Rs. which fall under the luxury watch segment.
On the basis of brand value the watches can be classified into:
1. Unbranded: Brands by Local Watch Manufacturers: 200-1500 Rs.
2. Premium: Citizen, Timex, Sonata: 1500-10000 Rs.
3. Affordable Luxury: DKNY, Esprit, Swatch, Omega: 10000-25000 Rs.
4. Luxury: Rolex, Tag Heuer : >25000 Rs.
The overall watch market in India is estimated to be US$ 2.22 bn. It is growing at an average rate of 7-8%. Luxury watch market is at US $888 mn. The growth is 21% in 09. 70-75% of the total Luxury market is dominated by foreign brand.
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4 comments:
Luxury watches are fascinating and Rolex is one of the leading Luxury watches brand in the world. You can locate any Rolex Luxury Watches Store in India using grotal, a new but effectie local search engine.
There are many sellers that sell fake watches. We can verify the authenticity of replica watches confirmed by the serial number that is back on the watch. It is engraved by the manufacturer and can be regarded as the seal of authenticity.
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hey guys i have seen best luxury watches here on snapdeal....
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