Revenue: 1115 crore
It is India's largest player in branded Clothing
Alok Malik: President of Peter England Fashions & Retail Ltd is moving to Idea Cellular. Previously he was associated with Reliance Retail.
The current president of Madura Garments LIfestyle & Retail Ltd, Ashish Dikshit, will be looking after Peter England Fasions & Retail as well.
The erstwhile monolith Madura Garments was split into Madura Garments Lifestyle & Retail, Peter England Fashions & Retail and Madura Garments Exports Ltd in three years ago.
Birla's planned to invest 400-crore into Peter England Fashions & Retail which was identified as a growth vehicle. Alongside 'More' Peter England was planned into a chain of family stores called "people".
Thus Madura Garments Lifestyle & Retail was planned to play in premium segment and Peter England Fashions & Retail in mid-price segment.
The recession period forced the group to axe the family store concept.
Pranab Barua is asked to spearhead the garments and apparel business. Dikshit will report to Barua.
Madura Garments Exports Ltd, a contract garment producer catering to export markets will have a new business head by the name of ES Shankar.
Aditya Birla acquired Madura Garments from Coats Plc for Rs. 236 crore in 1999.
You can have more information on Madura Brands here. To meet the management team, click here.
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