Here are some of the case studies for you to start thinking on those lines. You will get slightly easier case studies in the GD for NIFT MFM
1. Zara:
Please read the case here
You are a Rs. 300 Cr. brand selling Women Western Apparel Across 100 stores in India. How would be tackle to safeguard your market position in view of seemingly success of Zara in India.
2. Shane Warne spins own apparel brand
Please read the case here and discuss the following questions:
a. What is the offering to the customer and how it is different from other offerings.
b. Comment on the longevity of the brand in India.
c. How do you think other brands in India will counter this.
3. Future Ventures
Read this Article ( Slightly Financial). Would you recommend this IPO. Why ? Why not ?
4. Liftstyle Retail
Read it here
Comment on the product, price, positioning and promotion for this brand. What can be the reasons of the success of its private labels.
5. Globus
Read it here
Comment on the success of E-commerce Retailing of Apparel in India.
1. Zara:
Please read the case here
You are a Rs. 300 Cr. brand selling Women Western Apparel Across 100 stores in India. How would be tackle to safeguard your market position in view of seemingly success of Zara in India.
2. Shane Warne spins own apparel brand
Please read the case here and discuss the following questions:
a. What is the offering to the customer and how it is different from other offerings.
b. Comment on the longevity of the brand in India.
c. How do you think other brands in India will counter this.
3. Future Ventures
Read this Article ( Slightly Financial). Would you recommend this IPO. Why ? Why not ?
4. Liftstyle Retail
Read it here
Comment on the product, price, positioning and promotion for this brand. What can be the reasons of the success of its private labels.
5. Globus
Read it here
Comment on the success of E-commerce Retailing of Apparel in India.
1 comment:
SIR I AM NT GETTING HOW TO ANSWER SUCH CASE STUDIES AS IN CAN U EXPLAIN ONE?
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