Job Profile of a Retail Planner

Job Profile of Retail Planner

Broadly job of a retail planner can be classified under buying planning, stock management planning display, location and ensuring policies and procedures while doing everything as mentioned before. MFM students are  very much in demand for this kind of profile. 

Buying Planning

Planning OTB ( Open to Buy) to optimize sales and sell throughs. It also means buying and planning inventory for the season. She also has to plan the liquidaiton of old inventory before the arrival of the new product cycle. She has to plan the seasonal sale and mark downs for the product, during sale period. 

Stock Management

It includes to replenish stock levels regularly and to coordinate optimum stock is available at the store at all times. While doing that the RP has to adhere to all the comapny rules and procedures. An RP also has to identify stocks that are fast, slow and non-moving and to provide regular feedback to brands. She has to recommend price revisions whenever required looking at the movement of products. Stock turn is also one of the key parameters to check for an RP. She has to ensure that ageing standards are followed and the stock turns are maintained as per company policy. She has to track damage control and ensure that shrinkage levels are maintained in terms of manufacturing defects, customer returns, on the floor damages and transit damages. 

Display

This includes ensuring that stock display is as per planograms given by VM and buying team to make maximum use of space and store resources. 

Location

At senior levels, the job of retail planner can be to identify the locations where stores can be loacted to enhance the brand image across the country. 

Policies and Procedures

Sometimes an RP has to define and ensure effective implementation of standard operating Practices for enhanced level of customer service and satisfaction.