Arvind Brands Shakes Hands with Sixty Group

The Deal is to bring menswear label Energie into the country


Sixty Group 

Origin: Italy

Product: Denim

Age: 20 years old brand

Brands under Sixty Group: Miss Sixty, Killah and Murthy&Nye, Energie, Richlue and Baracuta

Arvind Brands

1. Headed by Sanjay Lalbhai

2. Joint Venture with VF Group: Controls the rights of Lee and Wrangler in Indian Market.

3. Other Licensing Agreements: Gantt, Izod, Arrow and US Polo, VF Corporation and Tommy Hilfiger

4. Other Brands: Flying Machine, Excalibur and Newport.

5. Arvind Brand: 230 crore Subsidiary of Arvind Mills.

6. COO of Arvind Brand: J Suresh


Strategy

1. Energie Jeans would be priced on par with Diesel, which is having a 49:51 Joint venture with Reliance Group. Diesel carries a price tag of Rs. 8000 to 10000.

2. Energie will play in the super premium segment, Lee and Wrangler will be in the premium market.

3. Price of Energie will start at around 3500 for a pair of jeans