Discussion Topic
Pepsi Launching Fashion Merchandise in India
A report by Financial Chronicle had reported in September that Pepsi would enter into exclusive fashion and apparel stores in India to sell its new brand of merchandise. It would be in mid price segment with Tier II and Tier III cities would be the core markets.
1. Why Pepsi is thinking about entering into the apparel and fashion business in India.
2. Can it Tap the opportunities in the Indian Retail Industry with its apparel and Fashion Business.
3. How it will fare in the hotly competitive Indian Retail Industry.
4 comments:
pepsi has maintained a good brand in india inspite of some occasional stiffs,so being a trusted brand,it just needs to pay a bit more attention as regards promoting its merchandise other than it will surely make for good business.
considering its profitability in soft drinks line,it can as well go for a clothing line..pepsis target group being the youth,it can easily attract the youth to its clothing line,but it must do its bit in bringing out kool and wearable apparels.
http://goldpriceindia.org/
http://goldpriceindia.org/
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