1. Casual Brand Retailer.2. Average Selling Price: 800 Rs.
3. Repositioned from "Wear Your Attitude" -centring young people to a Family store.
4. Parent Company: Primus Retail
5. CEO: Balaji Bhat.
6. History: The brand was taken over from Jagdish Hinduja's family owned Gokaldas Images in 2007 by Primus Retail.
7. Operates through Franchisee Model.
8.Average Store Size: 600-800 sq. ft store
9. Primus Retail has a licensee agreement with Disney Kids clothing.
10. It is also a franchisee for International apparel brands like Levis, Adidas, Nike, Tommy Hilfiger and Puma.
11. Total Number of outlets: 240 stores
12. Total retail space: 400,000 sqft.
13. Number of Indian cities having retail presence: 150
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