Fashion and Apparel Brands- Continued-2

PARK AVENUE
Complete Premium Men's Lifestyle Brand, Shreyas Joshi, Product- Formal Menswear, Positioning-Premium, FQ- Global and Contemporary, 1985-launched, 6 ebo, 523 MBO, The Raymond Shop-322, Target- 25-40 males, SEC A, SEC B, Well placed, sure of themselves, attire-consciously hold their personolity. Product- Easy Stretch Collection:unique stretch Jeans, Heritage Wear:Traditional Men's Design, Bamboo Collection:Natural Bamboo fibre.

PARX
Urban Softwear, Shreyas Joshi, Product- casual, Price-Premium, FQ-Trendy, EBO-2 MBO-450 Raymong Shop 300, Launched in 1999 "Catchup with Life"- Urban Male > 25, AB Segment, Aggressive, outgoing. Product Portfolio- Proline League 06- ACtive/Sporty Collection, EL dorado-Street wear, Route 83 Gas Station- Work Wear.

PROVOGUE
Fast Fashion Forward. Nikhil Chaturvedi. Product-Menswear, Price-Premium, FQ-High Fashion, 1999-Acme Clothing Pvt. Ltd. "The provogue product is premium, high fashion and distinct"- Unique brand appaeal, only Wills Lifestyle comes the closest. Unveiled "Rang de Basanti " collection.

REEBOK
Ignites a passion for Winning. Product-sportswear, Positioning- Premium, FQ- Stylish and Functional, EBO-132, MBO-2500, S-in-S:204. 1895- JW Foster created first specialist running shoes in the north of England by Stitching together a pair of running shoes with spikes in them. His grandson, Joseph and Jeffrey Foster named the company after an African gazelle. 3.8 b$, operations in 40 countries, brand presence-70 countries, Headquarter- Canton, Massachuetts- USA. Brands-Reebok, Rockport, CCM, KOHO, JOFA, Greg Norman- Footwear, Apparel Equipments. footwear- Polo Ralph Lauren. Reebok in India- 1996 Market Leader 47%, Footwear contributing 55%, apparel 45%. Cricket: signed up RD, Yuvraj, Kaif, Harbhajan, Dhoni, Irfan, Parthiv.

RUFF
Transforms 'performer' to 'achiever', product-kidswear, position- premium, FQ-Trendsetter, 1980-DS Corporation:Patca Brothers, EBO-14, MBO-350, LFS- Major cities, Ruff Baby- 1-3 years, Ruff Kids- 4-16 years, SEC A+ and SEC B+, Product portfolios- PortR, Racers Club, Sailors Club, Ski Club.

PEPE JEANS
Chic Streetwear, country head- Chetan Shah, product- denim and Casual, price- premium, FQ- very stylish, EBO-50, MBO-1500, Chain-60. Established by three London Based NRI bros Arun, Nitin and Millind Shah in Oct. 1973 in London. 1989- Launched in India "great style at affordable price". Target- It belives that there are no target groups, only mentality groups. Young at heart/independent, self confident, urban, fashion conscious. Product Portfolio- Ranch Collection, Denim Junkie and Corduroy. "first brand to launch its collection season after season"

PETER ENGLAND
Contemporary and Affordable, R Satyajit- brand Head, 1889- Striand Road Londondeeury. 1997- Brand of Madura Garments, Product-formal, Price- pOpular, FQ-Basic, Turnover- 100cr/annum, "honest shirt", Target-25 -40 males, SECA And B, Regular men next door, a breed that is smart and successful without being unapproachable. Peter England- Innerwear

PROLINE
Repositioned Casual and Leisure Wear, cM- Rajesh Batra, Product- casual, price- mid price, FQ- Basic, ebo-20, mbo-400, LFS- select cities, launched in 1983, Repositioned its brand from a sportswear brand to a casual and leisure wear brand.

RUPA
'big' inner story, product-innerwear, price- mid to upper mid, FQ- basic, Wholesalers-750, retailers-80000, PR Agarwala, 1968- Binod Hosiery, 1985- Christened as Rupa & Co. Frontline-Vests, Macroman-Briefs, Softling- women, Bumchum- Casual wear,Thermocat- thermal wear.

SCHULLERS
High Product iNnovation, Product-Casual, Price-Premium, FQ-Innerwear, ebo-15, mbo-150, LFS- Major, 1999- Indus league Clothing

SF JEANS
Ajay Ramachandran, Product-Denim, Price-Premium, FQ- Radically Different, SF Jeans- Madura GArments, a div. of Indian Rayon, Target -Sec A college going boys and girls.

SPYKAR JEANS
18 till I Die, Product-denim, Prasad Prabhakar, Price-Premium, FQ-Bold and Trendy, ebo-23,mbo-350, LFS- all major, 1992-Span Apparels Pvt. Ltd., Positioned as 'value for money', target- 16-18

TRIGGER
aspiring passion for lifeproduct- denim, price-pop to upper mid, FQ-Basic with a touch of fashion , ebo-6, mbo-1500. First brand in jeans - "No Questions asked, Money back guarantee" and 'six months performance warranty". 1932- 600 Cr. KG group of Companies, 1992- KG Denim, 1995- Launched Trigger. "Trigger my Passion "

TRIUMPH
The largest lingerie Company in the world, Thorsten Allenstein GM (INDIA), 150 Cr, 120 years in business, 2002- Triumph India, Product- Women's innerwear, Price-Premium, FQ- Innovating fashion- visual merchandising, Target-aims at budding teenager, urban fashion conscious youth and mature women.

TURTLE
Business with a mission, Product- men's wear, Positioning- Affordable Premium, FQ- Contemporary Styling, ebo-10, mob-450, LFS-Major, Sanjay Jhunjhunwala, 1992- Kolkata, Caters to Upwardly mobile youth.

UNITED COLORS OF BENETTON
"We are the world", Product-knitwear and sportswear, Price-premium, FQ- Unique, 1965- Established by Benetton Family in Italy. ebo-100, turnover 2b Euros, 120 countries, Labels UCB, Killer Loop, Sisley. 1992- Came to India with JV with DCM, Theme song "we are the world"

VANHEUSEN
Intelligent Clothing1881-Moses Phillips and His wife Endel began sewing shirts by hand, 1917- VAn Heusen started by John Mannin Van Heusen and Seymour Phillips, 1919- Paten granted for VH collar, 1990- Launched in India, Collections- Cocktails and Inferno, Product-Men's, Price-Premium, FQ- Innovating fashion , Target customer-Universe-Men 20-55, Businessmen/corporate- monthly income > 35000, Labels OXYRICH,AZZURO, the best Blue Blazer, Cool Pants- A/C trousers, turnover-190 cr.

VIP
Consumer calls the shorts Product- innerwear, Price- men's premium, FQ- Basic, distributors 650, Retail points -2 lakh, Sunil J Pathane-mexwell industries, 1971- started operations, Caters to mostly A and B class consumer. Four SBU, Core and Popular- distribution, Feelings, Leader and Socks- wholesae, ViP Frenchie- has become a Generic Name

W
Women's World, Product- Indo western women's wear, Price-mass premium, FQ- trendy, ebo-30,mbo-39, Owned by TCNS Clothing Co.Pvt. Ltd., Promoted by OS Pasricha, mostly into Salwar Kameez

WRANGLER
True Blue brand, Product- denim, price-premium, FQ- cutting edge international fashion, 1904- CC Hudson on east cost of US, 1947- Wrangler brand formed, owned by VF corporation. 2000- relaunched by ARvind Brands, AFL- Arvind Fashions Limited. Broken Twill Denim is a trademark of wrangler fabric, John Abraham-brand Ambessador. First - "W" stitch pocket- the Two Ws on the both back pockets.