Friday, May 30, 2008

Fashion and Apparel Retail Brand

ZOD


Club Scene gets hotter, Product-Clubwear, price-premium, FQ-Hi Fashion, by zodiac- MD Salman Noorani- 200 retail points, Target-20-35 year old from SEC A, and A+, Could be living in any of the top 12 cities, any of the three leading characters of 'Dil Chahta Hai'.




ZODIAC


A global name in power shirts, product- Formal, price-Premium, FQ-Classic, EBO-80, MBO-2000, LFS-63. 1954-started business, mostly in neckwear, Target Group- Urban Male: SEc A, 25 to 35 years.


EXCALIBUR


mid priced formal wear, brand positioning-This brand prefer to link itself with the idea of being lucky for the user and hence the preposition: Wear an excalubur, and you never know. Target group segment: 25-32 years, Top 40 cities, Mid level corporate executives


INDIAN TERRAIN


A sensory experience, By celebrity Fashions- HQ: Chennai as Rs. 150 cr. Industry, 6 EBO and 250 stores.


JOHN PLAYERS


Mass appeal, by ITC, 1500 MBOs


LACOSTE


Legendary Life style, Rene Lacoste entered the legend of tennis when he and his team mates, stole the Davis cup away from Americans, for the first time in 1927. He was called "The Alligator"- therefore the crocodile logo. 1933: logo embroidered T-shirt Manufactured.


SHAPES


product excellence


WEEKENDER


RElaxed clothing, wear your attitude, relaxed price, 1987-Introduced CADs for youth, 1992-brand weekender kids, 2002- tie up with toon world. Headwear, jeanswear, partywear, sportswear.


WILLS LIFESTYLE


complete fashion wardrobe "Enjoying the change"


WOODLAND


Aiming Value added Offerings- 1992- 60 EBO, 2500 dealers.


BURRBERRY


- Quality Plaids, (Red camel Black and white checks) Invented gaberdine, 1856- IN London


Thomas Burbery


- has its trade mark check- known for trench coat, 2006- Taj Mumbai


CANALI


Distinctive Clothing- Impeccably tailored garments. 1934-Italy- produce suits and trousers, famous for Canali Jakets
DAKS


Royal finish, Reetika Mehia Dalal, Forbes Gokak+ Daks, 5EBOs, 1 DS, 1 MBO


ESPRIT


Class Appeal, Manjula Tiwari-Brand Head Espirit, 1968- San Fancisco By Dong and Susic
Tomkins, India- 3 stores and one shop-in-store- brought by Madura Garments


GANT


The Preppy Look, 1949, Ranges- Gant New Haven: Classics, Ruggers- Casuals, Worldwide- Mens womens Kids+ Accessories, 2000 sq. feet, 2-level shop in Mumbai,


GUESS


- A lifestyle Brand, 1981- Began as a Jeans company, Jeans 13 stores (including S-in-S).


HUGO-BOSS


- Constant Innovation, Brands- Hugo, Boss, Baldessarini, Boss Black- Men and Women, Business wear, casual sportswear, Boss Selection- Luxurious men's collection, Boss Orange- Casual- unusual Fabric, bold colors, Boss Green- Fashion Conscious sportsman, Hugo- Men and women, Baldersarini- Exclusive for men, Boss- 3 shops


MANGO


Juicy Clothes, Suresh Bhatia, Roma Manjerakar, 1984- Barcelona- creates a fashion concept, MNG suit, casual, sportswear, Mng Jeans, 3- EBO in M, ND, Bangalore.

1 comment:

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