Fashion and Apparel Retail Brands

Adidas
Mantra-Impossible is nothing
Headquarters-Herzogenaurach, Germany, Brand Positioning-Forever sports, no athlete left behind,Founder- Ali Dassler, Core Product Segement- Sportswear,Price Positioning- Premium,Fashion Quotient- Functionality Emphasised, Surprise Factor- Favourable FDI policy in retailing, Target Group- Core- Young Indians M/F, Age 14-24, SecA, pop culture, tech savvy, switched on cynical, constantly interested in 'what's cool', Secondary- Sec A, Age 24 and above, M/F- for all those who love sports, Product Portfolio- Adidas 1.1 shoe, 22 yards cricket shoe, '+ teamgeist'- official ball for FIFA cup. - In 1979- "The Copa Mundial'- the world's best selling soccar shoe ever launched. Brand custodian- Andreas Gellner, MD adidas Indian Mktg. Pvt. Ltd. First to introduct 'Friday Dressing'

Allen Solly
Mantra- Redefining Workwear (friday dressing),Price positioning- premium, Fashion Quotint- Basic with a touch of fashion, EBO-82, MBO-40, Chain Stores-30, S-in-S-240, Brand History- 1744- Allen Solly, barnd of wiliam Hollins and co. 1993- launched in India by Madura Garments, Brand Positioning- Relaxed formal wear for the unconditioned Mind.Target Group- Sec A, Male- 25-35, Allen Solly- Women's Wear, Solly inside- for men, "rave', 'vibe', 'fusion', 'funk', 'techno', Lounge wear- Latitude, Longitude, Brand Head- Vishal Mirchandani, Design Head- Anindya Rey

ARROW
Mantra- Perfect Precision, Product- formal, price positioning- premium, fashion Q- Fashionable basic, History- 1851- A Div.of Cluett Peabody & co. INc USA, 1993- Arvind, Firsts- Button-down collar, Back and Box Pleat at the back, seven different collar styles, 16-18 spi.Brand Positioning- Arrow taught india what an absolute dress shirt is all about, collar, cuff, arm length, introduced exclusive store concept

Blackberry
Mantra- Sharp Fashion
Product- Men's wear. Price- Premium, fashion Q- Basic with an accent of style.History- 1991- Mohan clothing Pvt. Ltd, Headquarters- Gurgoan ND, Brand Positioning- one of the largest premier trouser brand, Target customers- Young ambitious, Urban men9 24-45), yuppy- well educated, family loving- foucssed on achieving more success, Firsts- 1999- wrinkle free trousers.
Cambridge
Mantra- Shirt that wears your pocket. product-menswear formal, price-popular, economy, fashion-basic, ebo-10, Mbo-100. Brand Philosophy-'keeping pace with the changing world of fashion with a price point that anyone can afford and quality that is uncompromising'.Target Gp- entry level managers, first job seekers.

Colorplus
Mantra-foremost in superior casuals, Product-smart casuals,price-premium to superpremium. FQ-fashionable basics. Brand History-subsidiary of Raymond Limited.Product portfolios-shirts, trousers, t-shirts, jackets, Undergarments,Outlets-150, First to use linen, prewashed shirts and trousers, wrinklefree, gold ball wash, use pima cotton.

Crocodile
Mantra-tough guys dress easy,Product-mens wear, Price-Popular midpriced, FQ-basic, EBO-51,MBO-2500, Large format stores-15, founded by Dr. Tan Hian Tsin in 1947, HQ- Hongkong, 1998-JV with Shivaram Associate Ltd.- the largest textile marketing network in the country. Brand Positioning- tough rugged cool, Target group- upper middle class customers, 30+ (senior executives, professionals, businessmen, Sec-A1, Youth-20-30, BPO workforce.) $2.6b value.

Dockers
Dress to live
product- casual wear, price-premium to super premium, FQ- Fashionable Basic, Brand History-1853-Bavarian Immigrant Levi Strauss, 1906- LS and Co Introduced Khaki's wear concept. 2000- Launched in India. Positioning- stylish, optimistic, fun, genuine, spontaneous "worlds most comfortable khakis", "dress to live" .Network- 30 ebo, 25 chain stores, 100 mbos.target group

DUKE
No. 1 Popular T-shirt brand
Product- Knits and Jackets, Price-Popular, FQ- Contemporary Basic, History- four decades ago in Ludihana-1966- Komal K. Jain

FLYING MACHINE
A silver Jublee Year
Product-Denim, Price- Upper mid-segment, FQ- Contemporary but not oulandish. History-1980-launched, Oldest Indian Jeans Brand. Retail Channels- strong MBO player-65% MBO, 25% Own Factory Outlets (Megamarts), Target Profile- YOuth-25-30, Product Inoovation: strong design team led by Priyanka Sarkar

FREE LOOK
Feel good look good
Product- Urban wear for man, women and kids, price-premium, FQ-Basic with twist, EBO-10, MBO-150, Brand History-1983-started as kidwear brand. Target-Men 25-45, UPPY, IT, CEO, Women-25,40, fashion conscious, Children-2-14,loud and vociferous

GINI & JOHNY
25 years as Indian Favourite Kid's lifestyle brand.
Product- complete kidswear apparel and Accessories, Price-premium. FQ- fashionable trendsetting, EBO-23,MBO-250, Chain-38 Brand Histroy- Founded in 1980, target 2-14 years. Appointed as licensee of Levistraruss to design, develop and market Levis Sykes Kidswear. Joined hands with Pantaloon Retail India Limited (PRIL) to promote a chain of kids store across country.

GIVO
True Italian Fit
Product- formal suits, price-premium, FQ- contemporary styling. Brand History- Givo Limited set up in collaboration with Marzotto SPA of Italy. Brand Positioning- true Italian Fit, 110 MBO, Targets high profile customers.

INDIGO NATION
The Icon for the youth
Founded in April 1999 as 'Indus League Clothing'- Now part of pantaloon. Product-formal, Price-premium, FQ-Its different. EBO-20, MBO-220. Brand Philosophy-youngmen should'nt dress like an old man. Target customer-25-30, Live in metros, BPO- High Disposable Income. Contra Formal Segment- A formal wear for men <30 years of age