Questions
You are the business manager of a major apparel company. There is a proposal before you to join hands with this company. What will you decide and why ?
Analysis
Your answer will depend upon your response to the following and many other questions:
1. Why would you like to join hands with Replay? Think about product, price, placement and promotion and of course profitability.
2. Why Replay wants to have its presence in India ? Think about the five factors as mentioned in 1.
3. Why companies like Replay want to tap India through direct route than indirect route ?
4. As a customer why would you like to buy Replay Jeans ? Think about product, cost, availability and brand value
Now you can decide, I guess. Please post in comments about your decision and the reasons for the same.
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