Diesel
1. Founder- Renzo Rosso
2. Diesel Started the concept of distressed Denim
3. Diesel was created in 1978
4. Presence in 80 countries
5. 5000 outlets
6. Turnover- 1.3 b Euro ( 7570 Cr.)
7. Partnered with Reliance Brands Ltd in 2010
8. First Flagship Store in Mumbai-7500 square ft.
9. Latest Advertising Campaign " Be Stupid"
10. No two stores of Diesel in any part of the world can look the same- the displays and merchandise are different.
11. Diesel and Reliance hope to open seven stores in India this year and 22 within five years.
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