1. Future Group made Rs. 150 Cr. in Additional sales on Akshay Tritiya.
2. FG is focussing on Panchang - Hindu Almanac- to target their promotions.
3. About 30% of the total sales of modern retailers come from promotions around festivals.
4. FG is targeting 1/3rd of 150 auspicious days in the Hindu Calendar.
5. FG consulting with Mumbai based Salgaonkar Family, publishers of Kalnirnay, Indias largest selling Almanac ,with 10 m copies a year.
6. 60-70% of shopping of customers happen during festivals.
7. At least 40-50% takes place during the peak festival season, between September and November
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