Please read this article and then come back to answer the following questions:
1. Do you think that name really matters when you are a startup.
2. How name can be a differentiator of the quality.
3. Do you think that unusual name has the power to attract potential clients.
4. You are a business manager of an MBO. You are given an assignment to look into the business prospects of an upcoming brand. Would name matter to you. Why ? Why Not.
5. Can names have the power to accentuate quality in the minds of the potential clients.
6. What are your conclusions.
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