Local Brands are doing more business than any of the multi brand outlets.
1. RMKV is a 100, 000 sq feet department store in Tiunelveli. It does a annual sales of Rs. 115 crore. This is more than any single Lifestyle, Central or Shoppers Stop store in the country.
2. Kalyan Silk, in Trissur has a 85000 sq feet, reportedly doing a business of 100 crore per annum. Also they have 125000 sq feet ninelevel megastore in Ernakulum, Kochi. It does more than 150 crore.
3. Pothy's in Panagal Park Chennai does 150 crore.
4. even a smaller 12000 sq feet Mysore Saree Udyog store in Bangalore does close to 100 cr per annum.
5. A collection of the 4-5 Alfa stores in Irla in Vile Parle (West ) in Mumbai does an annual sales of well over 200 cr.
6. Compaing the largest Lifestyle or Shoppers stop is still below 80000 sq ft.
7. Also highest selling Central barely manages Rs. 100 cr, Lifestyle is under 95 cr and Stopper's stop is under 75 cr.
8. Comparing return to realitors, a 40000 sq ft Pothys store after doing 100 cr, with 4.5% revenue share, the landlord gets a rent of Rs. 93.75 per square foot per month on carpet area.
9. On the other hand a 40000 sq feet store of a Lifestyle even at 7.25% revenue share, after doing a business of 45 cr will yield 67.97 sq. ft.
Thus there is a lot of way that the organised retailing has to cover to compete with their non organised counterparts
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